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JULY 2016 EDITION
Phillip Rosati Jr
VP-Sales, TAG Sports Gear
What role is player safety playing in the team sports business?
Play safety is going to continue to be a bigger issues and it will cause industry leaders to further advance technology in protective equipment and not continue to make the same old product.
What role can team dealers play?
Team dealers are the direct line to the end consumer. It is our job as manufacturers to educate the salespeople and give them all of the facts so when they are facing mom, dad, coach, or AD they are fully educated and can answer any questions. When manufacturers of equipment come out with something new and cutting-edge it gives the team dealer another reason to get in front of the coach, AD, or even parent.
How has the industry responded to the demand?
The industry itself has done a good job in increasing safety, but I feel some have done better than others. I can’t speak for anyone else’s strategies, but I can tell you TAG will always be at the forefront of technology. There are some companies out there still trying to push the same technology without truly making any real advances in technology.
Where does the category go from here?
The protectives category will continue to evolve in the future. What most of us remember as a traditional helmet, shoulder pad, girdle or thigh pad won’t be the same. It’s amazing to see how much they have changed and how exciting it is to think of what we can do to change the industry with more product advancements. A smarter consumer is better for your company --- instead of them buying a product solely on name, they see that the name doesn’t mean it’s the best.
How has your company addressed the issue?
We have addressed the emphasis on player safety by continuing research into the best possible materials we can build our products with. Our product managers’ first goal is always safety first --- we do not focus on price first. We build the product we would want our children to wear and feel comfortable with.
Our newest and most innovative product is out RIPT shoulder pad. We have used our pyramid impact dispersion technology and also used a new material for the shell of the pad.
Friday, June 3, 2016 11:41:05 AM America/Chicago
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Tuesday, August 27, 2013 10:23:32 PM America/Chicago
Loyal TAG Customer - My son's gear arrived on Friday night -- just in time for the first tournament of the new season. My son is very small. Finding a quality set for him, especially with an adjustable chest protector, was very difficult. My cousin recommended TAG since he had just recently purchased some gear for his own son from you. The gear fits great; my son absolutely loves it. I appreciate the professionalism of you and the rest of your sales staff. The original order was filled promptly, and when I needed to conduct an exchange, you went to great lengths to help make that happen in a very short time period.Read More
Sunday, August 11, 2013 5:19:35 PM America/Chicago
Gelen Robinson sporting TAG gear in locker room. Robinson describes himself as "a player who can be put in multiple spots on the field. I like being a person who makes the plays - always active not as much in my strength and speed but my mental part being just as strong as the physical part."Read More